fractional e-commerce & digital strategy leadership

assess and streamline workflows to create consistent, scaleable processes

perform site audits to identify usability, performance and conversion challenges

provide recommendations on site merchandising strategy and optimize product listings, pricing and checkout

support customer service projects including omnichannel feature development, automations, FAQs, reviews and NPS

identify growth opportunities for market expansion and localization

identify quick wins to improve customer journey on site and increase revenue

partner with and management of your development team, including ticketing and release planning

support everything from day-to-day site QA to extensive replatform projects

assess marketing efforts and provide recommendations to reduce non-incremental or underperforming spend

create budgeting and forecasting templates to achieve profitable growth

support CRM and retention marketing strategy, including building cohorts, segmentation and flows

audit current tech stack, vendors, agencies and team capabilities

lead RFP processes and assist with contract negotiations

support the integration of new tools and solutions to ensure seamless functionality and data flow

establish achievable KPIs to guide your team in setting focused objectives

audit and implement analytics systems to track essential metrics

build reporting templates to support informed decision-making

provide training and mentorship to nurture digital expertise in your internal team

support talent acquisition to ensure your business has the essential skills for success